project: company identity package
title | Joy Through Yoga
My client was looking to create a fluid clean design that was inviting and uncluttered. The client knew she wanted the infinity symbol incorporated within her branding as well. For this particular logo I created the font so it would compliment the line quality of the infity I created for her. We worked the line quality and color gradiation until the logo created the calming feel she was looking to have whenever she saw it. From there, I created the appointment cards, informational handouts, business cards and info graphics needed to complete the branding on her website.
